Following our annual stocktake (and a week spent rediscovering some truly exceptional pieces), one thing became clear — anglers don’t just want great tackle… they want their tackle. So, we’re pleased to introduce a new in-house service: A bespoke finishing service designed to bring a new level of personalisation to rods, reels and accessories. […]
Category Archives: Reels
Few modern Hardy reels have achieved the same cult following as the Gold Sovereign series. First introduced in the late 1980s and running through the 1990s, these reels represented Hardy’s dedication to precision engineering and luxury finish at a time when traditional craftsmanship was meeting modern technology. Available in both trout and salmon sizes, the […]
Some of the best-selling fly reels are the models from the 1970-90s period. Hand-built in Alnwick by time-served craftsmen, each reel was tested prior to being offered for sale. Marquis, Lightweight, Princess and the larger St Aiden and St Andrew models are all in demand still today. Check out our current stock of these here. […]
The Allcock’s Aerial reel, is it a good investment? I’m tempted to say YES and end it there, but had better elaborate a little. Over the 25 years I’ve been collecting, as sure as the sun comes up in the morning there is always a collector who wants an Allcock’s Aerial reel. Launched in the […]
The Hardy Perfect is one of the most iconic and sought-after fly reels in the history of angling. Produced by the Hardy Brothers of Alnwick, England, the Perfect has been cherished by fly fishers for well over a century. Foster Hardy, the third brother to join the firm, took over the reel department and invented […]
A rare find! The last one of these we had in stock was back in 2019! A curious little thing from the 1960’s, approximately 2 ¼” diameter, open end quick release spool, the reel is fitted with star drag, ratchet and brake adjusters providing both a check clicker and a smooth brake for the drum. […]
An interesting email followed by many phone conversations saw Richard, our CEO hopping on a plane to Belfast. A lifelong game fisherman had decided to part with his collection of 101 Hardy rods and reels. This was no ordinary collection, as if 101 is, these are all brand new old stock Hardy rods and reels […]
We are pleased to announce we have available a limited number of the stunning VR Salar Incomparable fly reels as part of our TT Classic+ collection. These are very special reels, designed and developed in Ukraine by Vladimir Rachenko, ex-Hardy designer/developer, aerospace engineer, passionate fly fisherman and CEO of VR Reels. We are always excited […]
With the sad passing of Queen Elizabeth II, the reference to the Sovereign brought about a conversation with our I.T guru Colin. A northeast lad of some years he has salmon fished all his life. His local river the Tyne once again has a prolific run of fish. He told me they can be” finicky […]
Vlad was born in Kharkiv, Ukraine, and started fishing in his childhood with the help of his Uncle and Grandpa. He started VR DESIGN Mechanical Design and Manufacturing back in August 2000. Prior to this, he has an impressive CV of skills and experience in the fields of mechanical engineering and helicopter design. He has […]









