Established in 1955, Trout & Salmon has now been delighting readers for an impressive 70 years. In a world where many print publications have faded, this magazine remains a rare and welcome arrival on my doorstep each month—one I still read from cover to cover with genuine enjoyment.
As current editor Andrew Flitcroft reflects in his editorial, the landscape has changed dramatically—even in just the past four decades since Sandy Leventon held the editorial reins. Back then, smoke-filled offices and the faint scent of whisky were as much a part of the publishing process as long pub lunches after a hard morning’s work. Magazines flew off the shelves with little competition. Today, the marketplace is far tougher, with many anglers turning to the internet for river reports and fishing news.
But let’s be honest—it’s not quite the same as thumbing through a beautifully printed, glossy magazine from the comfort of your favourite armchair.
Trout & Salmon continues to offer a rich mix of content that appeals to both novice and seasoned anglers alike. Each issue is filled with inspirational features, stunning photography from rivers and coasts near and far, and practical advice on everything from the latest gear to fly patterns and fishing techniques. The scope has broadened too; tales of exotic adventures now grace its pages, with the likes of giant trevally and bonefish joining the cast alongside traditional favourites.
My own fishing journey spans more than 70 years—from catching roach, tench, carp, and pike in my early days, to rainbow trout, brown trout, sea trout, salmon, and eventually venturing to the salt for bonefish, trevally, milkfish, and even striped marlin. The magazine has always been a faithful companion along the way.
Reaching 70 years in print is no small feat. While not quite as historic as institutions like Farlows (founded in 1840), Hardy (1872), or even our own Thomas Turner, established in 1838, it is nonetheless a milestone worthy of celebration.
We at Thomas Turner are proud to support Trout & Salmon. If you’ve picked up the commemorative edition, don’t miss the chance to enter the “Ultimate Fly-Fisher’s Outfit” competition. Among the incredible prizes—worth over £4,500—you’ll find our contribution: a Hardy Perfect trout reel, and one of Vladimir Rachenko’s innovative Ukrainian-made creations, the Trutta Perfetta.
This special edition also provided a perfect platform for our very own Matt Daymond to showcase his award-winning creative flair with our regular and eye-catching advertisement. We believe that, even in the digital age, there is still a valuable place for magazine advertising—especially in a pursuit as passionate and traditional as ours.
